Marketing Interni Report on "Bari Poly LTD."

RAB 8 Barisal

INTRODUCTION

For smoothing exporting goods to abroad needed smooth supply of raw materials and other related goods. Smooth supply of all goods based on importing goods from abroad, which are required and local supply of goods, which are used in making exporting goods. Since Bari poly world ltd is 100% export oriented organization that’s why Bari poly world ltd needs to import goods from abroad so many things like rubber, machinery, chemicals etc. And this organization not only imports goods from abroad but also exports goods abroad. Export and import are interrelated activity in this company. So, to continuous export and import it is essential to analysis all the activities of export and import related. For this reason this analysis is done.

4.3

Figure-1: sample of product

Objectives of the Company:

v  Consistently improve product  and provide unsurprised service to clients;

v  Provide motivating work where diversity is valued;

v  Conduct business in a socially manner;

v  Improve ethical and business standard of corporate governs;

Strategic priorities:

  •       Strong fundamentals
  •       Concentration to core business
  •       Product diversification
  •       Superior client service
  •       Market position
  •       More competitive

Core values of this Company:

Honesty and integrity-Action that instills trust in others

 

Customer focus-Providing superior service

 

Accountability- Working in responsible manner

 

Transparency-Providing accurate and Product

 

Creativity-Providing innovative ideas and customized services

Commitments of this Company:

4.4

About report

PURPOSE:

The purpose of the report is to examine the current Import & export analysis of the Bari poly world. This is the requirement of the course curriculum of the subject Intern Ship Program.

SCOPE:

I tried to focus on the overall day-to-day business affairs of the company. I could not cover the details due to time constrains.

ORGANISATIONAL PLAN:

I tried to present my report on the basis of export import.

METHODOLOGY:

As a primary source of information I have discussed with the concern employees of the company to get the necessary information.

My secondary source of information was corporate induction program manuals/ videos, Annual reports, bulletin & the employees’ yearly magazine.

4.5

Figure-2: Sample of Product

 

Company’s history

In 1992 this company entered with its manufacturing facilities of combining modern technology with skilled manpower under Bari poly world unique inspiring, atmosphere, and this new company venture soon rose to the top of the local poly industry. Today it has one of the most sophisticated vertically integrated set-ups.

 Bari poly world first ventured into the poly bags sector with the establishment of the first unit of the Bari Ltd. in 1992, year later the establishment of the second unit followed.

CORPORATE HISTORY

  • Year of establishment                               : 1992

(In corporate as a private ltd company)

  • Year of operation                                     : 1992  
  • Business Lines                                          : Manufacturing &

                                                                         Marketing of Poly bag

  •  Authorized capital                                                : Tk. 1000 Million
  • Paid up Capital                                         : 251.90 Million
  • Number of employee                                :750

 

COMPANY LOCATION

Head Office

Eastern view (13th floor)

50, DIT Extension road

Fakirerpool, Dhaka

5.1

 

FACTORY

I-8/9, RUPNAGAR INDS.

BLOCK-K, SEC-2

MIRPUR, DHAKA

5.2

Target Market

Export Oriented Poly bag Industry

OUR VISION

Our conception of the business germinates from our vision which sees it is as a means to the well being of the Owners, employees and members of the society at large by creating new wealth in the form of goods and service that go to satisfy the wants of all of them without disturbing or damaging the socio-economic balance of the mother earth and that process of human civilization leading to peaceful co-existence of all the living beings.

OUR MISSION

Our mission is realization of vision through maximum production of goods and services strictly on ethical and moral standards at minimum costs to the society ensuring optimum benefits to the owner.

5.3

Figure-5: Inside of the office

ORGANOGRAM

5.4

SWOT ANALYSIS

Strength

 

  • Sister concern of Bari group with high technical support.

 

  • High amount investment in machine and factory.

 

  • No workers unrest because of location facility.

 

  • Own dormitory for staff and workers.
  • Sophisticated high-tech machinery’s used for production and Quality control.
  • Cost of yarn is high for high quality.
  • Raw material is not available in local market.
  • Unstable price of raw material in the international market.

 

Opportunity

 

  • Huge scope for export.
  • Operational efficiency.
  • Provision for capacity expansion.


Threat

  • Invasion of Indian yarn through black market.
  • Unstable political condition.
  •  Unstable economic situation of our country.

FACTORY DETAILS

Capacity

Unit 1: 36,288 Rolls with daily production capacity of 30,000 kgs.
Unit 2: 23,184 Rolls with daily production capacity of 14,000 kgs.

 Products

Unit 1: HDPE SHOPPING BAGS

Unit 2: BUTCHER BAGS

Unit 3: HDPE & LLDPE MIXED GARBAGE BAGS

5.5

TECHNICAL DETAILS

5.65.8

Product: Polyethylene

Polyethylene, renamed poly (ethane), is a thermoplastic commodity heavily used in consumer products (over 60 million tons are produced worldwide every year). Its name originates from the monomer ethene, previously named ethylene, used to create the polymer.

Polyethylene is created through polymerization of ethene. It can be produced through radical polymerization, anionic addition polymerization, ion coordination polymerization or cationic addition polymerization. This is because ethene does not have any substitute groups which influence the stability of the propagation head of the polymer. Each of these methods results in a different type of polyethylene.
Polyethylene was first synthesized by the German chemist Hans von Pechmann, who prepared it by accident in 1898 while heating diazomethane. When his colleagues Eugen Bamberger and Friedrich Tschirner characterized the white, waxy substance he had created, they recognized that it contained long -CH2- chains and termed it polymethylene. The first industrially practical polyethylene synthesis was discovered (again by accident) by Eric Fawcett and Reginald Gibson at ICI Chemicals in 1933. Upon applying extremely high pressure (several hundred atmospheres) to a mixture of ethylene and benzaldehyde, they again produced a white waxy material. Since the reaction had been initiated by trace oxygen contamination in their apparatus, the experiment was at first difficult to reproduce. It was not until 1935 that another ICI chemist, Michael Perrin, developed this accident into a reproducible high-pressure synthesis for polyethylene that became the basis for industrial LDPE production beginning in 1939.
Subsequent landmarks in polyethylene synthesis have centered on the development of several types of catalyst that promote ethylene polymerization at more mild temperatures and pressures. The first of these was a chromium trioxide based catalyst discovered in 1951 by Robert Banks and John Hogan at Phillips Petroleum. In 1953, the German chemist Karl Ziegler developed a catalytic system based on titanium halides and organoaluminum compounds that worked at even milder conditions than the Phillips catalyst. The Phillips catalyst is less expensive and easier to work with, however, and both methods are used in industrial practice. By the end of the 1950s both the Phillips and Ziegler type catalysts were being used for HDPE production. Phillips’ initially had difficulties producing a HDPE product of uniform quality, and filled warehouses with off-specification plastic. However, financial ruin was unexpectedly averted in 1957, when the hula hoop, a toy consisting of a circular polyethylene tube, became a fad among teenagers throughout the United States. A third type of catalytic system, one based on metallocenes, was discovered in 1976 in Germany by Walter Kaminsky and Hansjörg Sinn. The Ziegler and metallocene catalyst families have since proven to be very flexible at copolymerizing ethylene with other olefins and have become the basis for the wide range of polyethylene resins available today, including VLDPE, and LLDPE. Such resins, in the form of fibers like Dyneema, have (as of 2005) begun to replace aramids in many high-strength applications.

 Until recently, the metallocenes were the most active single-site catalysts for ethylene polymerisation known – new catalysts are typically compared to zirconocene dichloride. Much effort is currently being exerted on developing new single-site (so-called post-metallocene) catalysts, which may allow greater tuning of the polymer structure than is possible with metallocenes. Recently, work by Fujita at the Mitsui Corporation (amongst others) has demonstrated that certain salicylaldimine complexes of Group 4 metals show substantially higher activity than the metallocenes.

5.9

Raw material

What is Polymer?

The term “polymer” is derived from the Greek “poly”, meaning “many”, and “mer”, meaning “parts” — thus polymers are substances made of “many parts”. In most cases the parts are small molecules, which react together hundreds, or thousands, or millions of times. A molecule used in producing a polymer is a “monomer” — mono is Greek for single, thus a monomer is a “single part”. A polymer made entirely from molecules of one monomer is referred to as a “homopolymer”. Chains that contain two or more different repeating monomers are “copolymers”.

Polymerization is the process of joining together a large number of small molecules to make a smaller number of very large molecules. The reactants (i.e. the small molecules from which the polymer is constructed) are called Monomers and products of the polymerization process are called Polymers. There are significant differences between the chemical and physical properties of polymers and those of the monomers from which they are made. This polymerization process can occur by two different mechanisms: by addition polymerization and condensation polymerization

Addition Polymerization

Addition polymerization is the joining together of two or more simple molecules, called Monomers, to form a new compound of the same empirical formula, called a polymer, which has a very high molecular weight.  The addition polymerization process can only occur when the monomer molecule is unsaturated (i.e. contain double bonds or triple bonds). Thus, addition polymerization is characteristic of ethene and the other ethane. The polymers formed by addition polymerization are thermoplastic. These include Polypropylene and Polystyrene.

Condensation polymerization

This may be defined as the process in which the monomer molecules of different compounds combine with the loss of some simple molecules, like water or HCl. Polyesters and nylon are formed by this process.

Isotactic

Isotactic is a term used to describe physical properties of polymer.In this phenomenon chains are defined as having substituent groups aligned in one direction. This enables them to line up close to each other, creating crystalline areas and resulting in highly rigid polymers.

5.10

Finally Isotactic polymers refer to those polymers formed by branched monomers that have the characteristic of having all the branch groups on the same side of the polymeric chain. The monomers are all oriented in the same way. If we represent a monomer by AB then an isotactic polymer is AB-AB-AB-AB-AB-etc.

Opaque

Not clear, not transmitting or reflecting light or radiant energy. No light passes through specimen. Some thick specimens, which appear to be opaque, may be seen to be translucent (when light passes through the specimen, but objects cannot be seen through it

) Or even transparent on thin edges when held in front of bright light.

Semicrystalline

 Semicrystalline polymers constitute the largest group of commercially useful polymers. This polymer exists as viscous liquids at temperatures above the melting point of the crystals. Upon cooling, crystals nucleate and grow to fill the available volume. The reason these materials are called “Semicrystalline” is that some fraction of the polymer remains un-crystallized or, amorphous when the polymer is cooled to room temperature. The amorphous polymer becomes trapped between the growing crystals. As a result of the highly entangled nature of the polymer chains, the movement of the amorphous polymer becomes restricted.

(Source: Schoolscience.co.uk 2006)

What is Polypropylene?

Polypropylene is a raw material used in manufacturing polypropylene Poly bag, woven sacks for packaging cement, fertilizers, poultry feeds, wheat, rice, sugar and pulses, etc.  Polypropylene granules that are a by-product of petroleum, is the main constituent needed to manufacture polypropylene woven sack. Other elements used to manufacture this sack are calcium carbonate and color granules. Polypropylene is basically semi-crystalline, white and semi-opaque element, which is usually predominantly, is tactic. Polypropylene has well chemical but poor UV resistance. As it has been said earlier polypropylene is a product of Petroleum, created hundreds of millions of years ago when organic matter such as plankton was compressed and trapped in huge carbon reservoirs as petroleum. Petroleum, a naturally occurring mixture that is obtained from wells (crude oil), is a complex mixture of hydrocarbons.  Hydrocarbons are crude oil’s fundamental base consisting of about 85-90% carbon and 9-15% hydrogen.  In addition, a various amount of oxygen and sulfur, and minute amounts of nitrogen, metals and other elements are also included in its composition. Carbon, present in the crude oil is characteristically organic.  Organic carbon is different from carbon metal in that its origin is primarily organic plant tissues like any organic material in our environment, it is the primary food source for the tens of thousands of different microorganisms (bacteria and fungi) that survive and thrive in our air, soil and water. Like paper that is made from another organic material – cellulose, polypropylene is made from the hydrogen and the “organic” carbon in petroleum, and like paper, polypropylene can also be made biodegradable. (Source: Schoolscience.co.uk 2006)

5.11

IMPORT ANALYSIS

Bari poly world is a 100% export oriented poly bag manufacturing company. They mainly produce poly bag and export it to various kinds of manufacturing company through Back to back L/C, master L/C after certain process. But in the commercial term these kinds of exporter are called deem exporter. As main job of Bari world ltd is to manufacturing and exporting of poly bag so they need some raw materials and axillaries to manufacturing this product. Main raw materials of Bari poly world Ltd are various types of raw plastic and rubber. This is a vertical integrated company. So they have forward and backward linkage facility i.e. they have fabrics manufacturing company and they have other manufacturing company. Bari group get 100% L/C from their own poly Industry sector. Bari poly world Ltd mainly procures their raw material by 100% cash L/C.

IMPORT

As the main raw martial of Bari poly world Ltd is Polypropylene granules. So they procure their raw material from

  1. Local import
  2. Foreign Import

 LOCAL IMPORT:

As Bari poly world Ltd. is a largest finest manufacturing company of Bangladesh so they need various type of raw material but we cannot produce high quality of raw material in our country so the firm 100% depended on import so Local import is nil.

FOREIGN IMPORT

As we know that to produce high quality of Poly bag need high quality of raw materials. High quality of raw means which polymer exists length is long and polymer is matured. To produce high quality of product mainly needs favorable weather condition but we have not. So ultimately the firm fully depends on imported raw polymer and rubber for our mills. Bari poly world Ltd mainly procure central European’s raw material as per their buyers satisfaction. Though the price of central European’s raw material are higher than the others. Bari poly world ltd also procure raw polymer from Zimbabwe, Syria, USA, India, West African, Indonesia, and Thailand etc through cash L/C.

 COMPARISON TO OTHERS COMPANY WITH IMPORT POLICY

Bari poly world Ltd think, though customers like central European’s raw material at higher price and most of the poly bag mills go for central European’s polymer as per their customers satisfactions. But this trend is not continuing for long period. Because may central European’s companies think they will produce Bag in their own country or others company like Bari think they established a plant in central European’s country. Then central European’s cotton are not available then what will do the others company. Bari poly world Ltd always thinks different. For this reason to face this problem they use 60% to 50% CIS polymer and 40% to 50% others polymer which quality is same like CIS polymer to overcome future any problem. Bari poly world do not follow others so allover the year they procure raw material for two or three month advance. So that over the year they can maintain average price and they do not loss hues and they do not gain hues. But on the other hand others company they forward book all over the year so if the polymer price is higher then they gain hues and polymer price is down they losses hues.

LAST THREE YEARS IMPORT POSITION

5.12

EXPORT ANALYSIS

DIRECT EXPORT

Direct export of Bari poly world Ltd is good and fame able. They import 100% raw polymer from abroad so their price is somewhat higher than the others country but with good quality. As an exporter Bari poly world Ltd export their some portion of poly bag to their own sister concern .They export to the others industry through back to back L/C as local exporter also.  Bari poly world Ltd mainly export their product to European country and to their another sister concern. Bari poly world Ltd which is a world class poly bag manufacturing company and others poly bag industry export their product to Europe country as commission basis. Bari poly world ltd have strong marketing tem they visit all over the world to market their product to world class buyer As Bari is a exporter so the export their product to other country. This company exports their poly bag in some countries of Europe and some local export also, so in this scène Bari poly world Ltd is 100 % export oriented poly bag manufacturing company. Bari poly world Ltd also sale a little portion of poly bag in locally which is produce by wastage polymer. These types of poly bag are “B” Grade and it is not meet the export quality.

COMPARISON TO OTHERS COMPANY WITH EXPORT POLICY

Bari poly world ltd is always different from the others companies policy. So this company follows some technique to increase their export. Like in production they use heterogeneous system to create a big lot.  Bari poly world ltd always try to produce same quality of poly bag allover the year for this reason buyers always prefer Bari’s poly bag but others company follow general system Where they use Same polymer and don’t mix in polymer So that other polymer lot is always small. Bari poly world Ltd follows another technique I.e. they always try to meet customer’s shipment on due date but on the other hand others company always cannot do that. So this companies sales always in creasing.

LACKING OF POLICY

Bari poly world Ltd always use Heterogeneous system For example They use mix polymer to produce bag, so their production cost is high and others company use general system so their production cost always less. If in the market create a rumor that Bari poly world ltd do not use mix polymer but their product rate is higher than the others it is bad for them and they can loose their big market.

 

HOW CAN OVERCOME THIS LACKING

Bari poly world ltd can avoid Heterogeneous system and they can increase their dependency on general system

They can reduce their poly bag price and convince customers that though Bari use heterogeneous system but their result is better than other company and with good quality.

They can also convince their customers to reduce dependency on CIS polymer to absorb any shock in future.

5.135.14

 Financial Statement

 

BARI POLY WORLD LTD.

BALANCE SHEET

As at 31 December 2006.

 

 

                                                                              AMOUNT IN TK.

 

  31-12-2006                31-12-2005

 

NET ASSETS:

Fixed Assets                           121,73,31,766                  132,66,42,613

 

Current Assets:

Stocks                                       32,90,15,503                     25,05,79,314

Trade Debtors                           84,00,66,283                     74,68,96,100

Adv. Deposits & Payments        4,66,13,570                       4,88,12,438

Cash & Bank Balances               6,83,69,954                          91,24,736

250,13,97,076                       238,20,55,201

 

 

Liabilities:

 

Current Liabilities:

 

Short Term Loan                                 113,01,54,432       99,75,36,568

Long Term Loan-Current Portion       ————-               11,28,97,588

Sundry Creditors                                    7,08,81,052         5,84,02,645

Liabilities For other Finance                   4,73,56,925          3,95.84.188

Provision for Income Tax                       1,91,10,742             57,51,014

126,75,03,151       121,41,72,003

 

Share Holders Equity:

 

Share Capital                                  25,19,00,000                    25,19,00,000

Tax Holiday Reserve                     33,96,71,397                    29,69,28,100

General Reserve & Surplus           6 4,23,22,528                    59,77,80,098

250,13,97,076                  238,20,55,201

BARI POLY WORLD LTD.

INCOME STATEMENT

For the year ended 31 December 2006.

 

 

 

AMOUNT IN TK.

 

2006                              2005

 

 

Sales                                        210,26,70,263             178,90,18,386

Less: Cost Of Goods Sold      173,70,55,759             150,02,81,590

Gross Profit:                            36,56,14,504             28,87,36,796

 

Less: Operating and

financial expenses                  17,55,24,220                 19,78,35,510

Operating Income               19,00,90,284                    9,09,01,286

 

Other Income                             2,25,844                          6,63,215

Net Profit Before WPPF    19,03,16,128                    9,15,64,501

 

Allocation For WPPF & WF  90,62,673                         43,60,214

Net Profit Before Tax       18,12,53,455                       8,72,04,287

 

Less: Provision for

Income Tax                           1,33,59,728                         57,51,014

Net Profit For the Year    16,78,93,727                      8,14,53,273

 

                                                 BARI POLY WORLD LTD.

Cash Flow Statement

For the year ended 31 December 2006.

 

 

                                                                                                 AMOUNT IN TK.

 

2006                         2005

 

Cash Flow from

Operating Activities:

 

RECEIPTS:

Collection From Sales                         200,95,00,080    186,13,50,517

Others                                                         2,25,844              6,63,215

200,97,25,924     186,20,13,732

Less:

PAYMENTS:

Purchase of Raw and

Packing Materials                         (139,80,91,956)       (104,62,25,984)

Manufacturing and

Operating Expenses                      (33,94,18,521)         (32,32,02,946)

Interests                                       (11,44,33,862)          (14,26,12,064)

Workers Profit Participation Fund    (42,62,961)              (81,73,177)

185,62,07,300          152,02,14,171

 

Net Cash Provided by

Operating Activities                  15,35,18,624              34,17,99,561

 

Cash Flow from

Investing Activities:

 

Purchase of Fixed Asset            (1,78,17,640)                  (1,95,36,204)

Less: Disposal of Fixed Asset                    57,06,958                       40,00,000

 

Net Cash Used in

Investing Activities                    1,21,10,682                     1,55,36,204

 


Cash Flow from Financing Activities:

 

Long and Medium

Term Loan-Repaid                       13,41,72,588                         17,52,92,648

Dividend Paid                               8,06,08,000                           7,40,59,553

Short Term Loan-Received      (13,26,17,864)                         (8,04,32,598)

Net Cash Used in

Financing Activities               8,21,62,724                  32,97,84,799

 

Increase/ (Decrease) in

Cash Bank Balance                 5,92,45,218                     35,21,442

Cash and Bank Balance

At Opening                                 91,24,736                 1,26,46,178

Cash and Bank Balance

At Closing                              6,83,69,954                     91,24,736

 

 ORGANIZATIONAL STRATEGY

 NAME OF STRATEGY

 Bari poly world ltd follows the following organizational strategy for his organization:

                   1) Business diversification strategy

                  2) Best cost strategy

                  3) Niche marketing strategy

 1) In present they are diversified business giant in Bangladesh.

2) They always provide improved quality of product for their customers

With lower price and they never compromise with their quality.

 3) On the part of their business diversification strategy the always    tried to making their product for niche market Ex: Bari & pack plastic ltd.

 REASON FOR SUCCESS/FAILURE

Most of the cases they are successful because they are committed to his customers and Bangladesh for their quality product. Bari believes in using advanced technology to cope with the changing world. Motivation & diversification is its major strength.

5.15

FINDINGS

 

  • Bari poly world mainly use mix polymer to produce poly bag but on the other hand others company use general.
  • Price is higher than the others company
  • Bari poly world do not forward booking to procure polymer but others company do that.
  • They arrange get together for their big buyer at least one time a year.
  • They invite their big buyer to visit their factory.

RECOMMENDATION:

 

  • If Bari poly world use general strategy like other company can reduce their poly bag price
  • Bari poly world can follow the others company that is they can only use CIS polymer
  • Bari poly world can convince their buyer to reduce dependency on CIS (Computer Intensive Screening) polymer to absorb any shock in future.
  • They can arrange get together for their buyer at least one time a year where buyer can freely discuss their problem and they can give their advice to overcome this problem.

CLOSING SECTION

 SUMMERY

 Bari poly world ltd is one of the largest companies in the poly bag sector of the country. It has a most modern and sophisticated equipment with a group of professional peoples who posses a high standard of technical know how. This company produces a high quality of poly bag of which 95% is exported to foreign countries and this has been possible as the company is very conscious in maintaining the high standard of quality. Presently the company’s progress is upwards. Finally we can say this company has set a milestone in the poly bag sector in the country.

5.16

Conclusion

 Bari poly world ltd has reached to its present stable and profitable position due to its operational activities in the right way managed by a group of professional and technical experts. The company’s people are well motivated and working under a healthy congenial environment. Here all facilities are available for smooth operations of the company. On the other hand the company is contributing to the national economy by employing a lot of people and earning foreign currency for which we feel proud for having such a company in our country.

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