• Guide product owner in preparing comprehensive product brief
• Translate product brief into appropriate marketing plan
• Plan budget efficiently
• Explore innovative & effective solutions
• Ensure appropriate marketing mix & media mix for each campaign
• Manage approval (financial/ activity level) of GTM from relevant stakeholders
• Prepare communication brief for Creative Agency
• Oversee development of creative & content
• Manage approval of creative & content
• Implement the campaigns as per approved GTM & timeline (prepare checklist, follow-up production, follow-up media & ground level execution etc.)
• Ensure collaboration with all relevant stakeholders for smooth, comprehensive & flawless campaign execution (timely product launch, regulatory approval, channel readiness, customer service readiness, production readiness etc.)
• Devise & implement quick mitigation plan & modification to GTM to address business need/ attain business objective

• Minimum – Graduate from any reputed university

Experience:

• Minimum 3 years’ experience in brand/ marketing; exposure to retail/ sales/ product will be an added advantage

• Excellent planning ability
• Ability to challenge conventions
• Creative & innovative
• Possesses good networking/ stakeholder management skills
• Delivery & deadline driven
• Focused & goal oriented
• Team player, cooperative & solution-driven
• Ability to take challenges & drive under pressure
• Exhibits Strategic Orientation