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Senior Executive-Voice, Category Manager

Department Marketing
Division Commercial
Close Date 07-08-2016
Role Overview Is responsible for preparing the GTM & budget of relevant campaigns in alignment with the Target Segment & Business objectives, ensuring appropriate marketing mix & media mix for each campaign, managing approval (financial/ activity level) of GTM from relevant stakeholders & ensuring effective creative & content in alignment with Brand strategy.
Job Responsibility
  • Guide product owner in preparing comprehensive product brief
  • Translate product brief into appropriate marketing plan
  • Plan budget efficiently
  • Explore innovative & effective solutions
  • Ensure appropriate marketing mix & media mix for each campaign
  • Manage approval (financial/ activity level) of GTM from relevant stakeholders
  • Prepare communication brief for Creative Agency
  • Oversee development of creative & content
  • Manage approval of creative & content
  • Implement the campaigns as per approved GTM & timeline (prepare checklist, follow-up production, follow-up media & ground level execution etc.)
  • Ensure collaboration with all relevant stakeholders for smooth, comprehensive & flawless campaign execution (timely product launch, regulatory approval, channel readiness, customer service readiness, production readiness etc.)
  • Devise & implement quick mitigation plan & modification to GTM to address business need/ attain business objective
Education and Experience requirements Education:

  • Minimum – Graduate from any reputed university

Experience:

  • Minimum 3 years’ experience in brand/ marketing; exposure to retail/ sales/ product will be an added advantage
Special Skill
  • Excellent planning ability
  • Ability to challenge conventions
  • Creative & innovative
  • Possesses good networking/ stakeholder management skills
  • Delivery & deadline driven
  • Focused & goal oriented
  • Team player, cooperative & solution-driven
  • Ability to take challenges & drive under pressure
  • Exhibits Strategic Orientation

 

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